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BroadcastersNew challenges and opportunitiesMore so than any time in the long history of broadcast television, today’s TV broadcasters face unprecedented challenges and opportunities. Cable, satellite and the Internet continuously capture their audience and threaten the advertising income inherent in the traditional broadcast business model. The undeniable reality: a lucrative future, or even survival, demands that they uncover new revenue streams. The convergence of mobile technology with broadcast creates opportunities that broadcasters can leverage to increase viewership. Now is the time to enhance and expand their revenue and reach by deploying new services to a vast mobile audience who has an insatiable appetite for multimedia content. Roundbox is your path to mobile broadcast Roundbox is playing a pivotal role in creating a new generation of mobile broadcast services. We are a leader in the development and implementation of ATSC-M/H, the OMVC-endorsed standard for Mobile DTV, as well as other technologies. Our software and services help broadcasters maintain their presence in a complex technological landscape and leverage existing assets into new revenue streams. The rapid adoption of Roundbox in the broadcast community can be credited to the software’s rich features, compatibility with your existing infrastructure, open standards-based technologies, lowest total cost of ownership, and flexible deployment options, which include on-premise and hosted models. Benefits The Roundbox Mobile Broadcast Suite has much to offer broadcasters:
Mobile DTV extends today’s local broadcast television business to an entirely new audience that is embracing rich devices including phones, laptops, Netbooks, in-car entertainment devices, and media players. These devices offer far greater capability than traditional televisions and provide broadcasters with a much richer environment for distributing television and new data services. Mobile DTV also allows you to leverage your valuable existing content and programming while enhancing your competitive differentiation. With Roundbox software, you can enter the Mobile TV market faster and more affordably. Instead of vastly expanding your budget, which is bound to be tight, you can capitalize on the industry leading domain expertise and financial strength of Roundbox and maintain high quality standards. Our open, standards-based products for Mobile DTV broadcasters include: Roundbox Server - Guidance - Mobile DTV The Roundbox Server leverages modern DTV protocols and devices to distribute basic and rich program metadata, station branding, and other services to help consumers find, discover, and interact with your programming content. Learn More. Roundbox Widgets Mobile DTV Widgets enable broadcasters to provide consumers the web-like, on-demand experience they increasingly demand over broadcast networks. Widget content can include the text, images, and/or video clips which many broadcasters have already invested in distributing via their web sites and are downloaded to Mobile DTV devices for later consumption. As a result, by distributing Mobile DTV Widgets, broadcasters can maintain a rich, multi-pronged connection with their consumers outside of the bounds of the traditional, 24-hour, linear TV schedule. Learn More. Next Steps
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