“ "The industry is at a pivotal point with mobile broadcast and those operators who understand its revenue-generating potential will shape the direction of multimedia services. These new services present new challenges and Roundbox is at the forefront of understanding the complex issues around datacast delivery." Jeffrey Belk Principal of ICT168 Capital Formerly SVP Strategy and Market Development, Qualcomm

Introducing Datacast

While mobile broadcast networks provide an excellent solution for deploying mobile TV, their underlying transport capabilities can power applications far beyond real-time, linear audio/video. Broadcast networks offer many qualities that are as important to mobile application developers as they are to television. Mobile broadcast has unparalleled opportunity due to:

• Very low cost per bit
• Excellent battery characteristics
• Ability to background deliver content
• Scalable, real-time delivery to millions of users simultaneously

However, realizing this potential has introduced significant new challenges both to potential application developers as well as to network operators. The Roundbox datacast infrastructure provides the solution to both of these problems. Roundbox enables operators to deploy and manage a rich ecosystem of third-party application developers around this powerful concept.

Roundbox Mobile Datacast Solution

The Roundbox Mobile Datacast Solution makes the power of datacasting available and accessible to third parties and mobile operators. Via powerful middleware tools, the system provides a simple, high-level set of client and server developer APIs that leverage popular web and mobile development methods. For operators, the Roundbox Datacast Solution provides centralized bandwidth and resource management of all datacast applications deployed on the network to ensure maximum utilization of scarce broadcast network services.

If you are interested in learning more about the Roundbox Mobile Datacast Solution, contact to request a copy of our white paper, Datacast: The Great Enabler for Mobile Data Applications.

Frost & Sullivan highlights Roundbox in the report, The Promise of Datacasting. To request a copy contact .