"The market for mobile TV is poised to explode with more than 350 million customers by 2011 and mobile video service subscription revenues worth billions of dollars annually. To capitalize on this market potential, wireless carriers must find ways to deliver subscribers video content from a variety of networks and in a variety of formats on a single mobile device. This content and network diversity, coupled with factors such as small screen size and complex, difficult-to-navigate menu structures can directly impact consumer up take and impact operator revenue potential for these services. As a result, the market is in particular need of advanced Electronic Service Guide solutions." Vikrant Gandhi Senior Industry Analyst Mobile Communications Frost & Sullivan

Roundbox has partnered with Gemstar-TV Guide, the world leader in video service guidance, to create a best-in-market Electronic Service Guide (ESG) with worldwide commercial availability.

This integrated offering is the only mobile guidance solution that leverages Gemstar-TV Guide's portfolio of over 300 patents spanning the cable, satellite, Internet and mobile industries. The combination of Roundbox's award-winning software and Gemstar's user interface design, data assets, and intellectual property portfolio, provides an important value proposition to mobile operators who provide video services to their subscribers.

Together, we have developed the industry's first and only "Total Mobile ESG" solution, which encompasses the most critical elements of consumer video guidance.

• Unparalleled Mobile User Experience - Breakthrough UI and a familiar, intuitive consumer experience to drive service uptake
• Technology and Standards Leadership - Proven, standards-based solutions coupled with unparalleled R&D investments in guidance technology
• Comprehensive Data and Services - Real-time updated, comprehensive data assets spanning all major markets and driving content navigation and discovery for mobile video

Roundbox provides the critical software elements, which power the ESG solution. Network functions are managed by the Roundbox Broadcast Server, which handles aggregation of programming data and reliable delivery of the ESG to the handset. On the mobile phone, the Roundbox Broadcast Client Toolkit provides operators and device manufacturers an efficient, small-footprint, multiple-platform service layer for deploying broadcast-based applications including the ESG user interface.

If you are interesting in learning more about the TV Guide Electronic Service Guide Powered by Roundbox, contact to request a copy of our white paper, Get Ready to Realize Mobile TV Revenues.