The Mobile DTV Opportunity

Mobile DTV

As one of the creators of the Mobile DTV standard, Roundbox has been at the forefront in educating the ecosystem about the promise of this new technology. While the US television market generates ~$40 billion annually delivering broadcast TV to 100 million households, mobile delivers the next new audience of over 300 million video-equipped devices and consumers.

To take advantage of this, Mobile DTV leverages the same content, brands, and particularly, the free-to-air, ad-supported business model found in terrestrial TV and delivers them to a new generation of mobile devices. Because the content is transmitted using broadcaster spectrum rather than today's overtaxed and expensive cellular networks, the service delivers all-you-can-eat, unlimited mobile video consumption to today's media and Internet-savvy consumers.

The following whitepaper presents an introduction to Mobile DTV, where it comes from, the technologies involved, and the exciting new consumer services enabled. Request a free copy of this paper, Introduction to Mobile DTV: Driving the Convergence of the Mobile and Broadcast Industries.

Mobile DTV Widgets

While television provides the first, instantly recognizable, and highly compelling services for Mobile DTV, Roundbox and our partners have been pioneering additional, new services for these networks. In particular, by leveraging Mobile DTV's IP-based transport with Internet technologies like RSS, HTML, and audio/video clips, Mobile DTV Widgets deliver consumers Web-like, on-demand access to station content, but leveraging the reach and economics of broadcast networks.

Because they are Internet-derived, Mobile DTV Widgets provide stations a new, ad-supported monetization vehicle for their existing investments in Web content with minimal incremental investment to reach a new audience.

This whitepaper provides an overview of Mobile DTV Widgets, an illustration of core use cases, and a roadmap for broadcasters and device OEMs to take advantage of this technology to take Mobile DTV to the next level. Request a free copy of this paper, Mobile DTV Widgets: Pushing Mobile DTV Beyond TV.