The Roundbox Services Platform hosts Roundbox Digital Signage, an application targeted at the emerging class of mobile digital signs. These signs connect to a mobile wireless network, allowing them to be placed anywhere – including in vehicles such as taxis, buses and trains.

Roundbox Digital Signage supports a rich feature set targeted at service providers looking at mobile digital signs as a new business opportunity. This application enables cost-effective and efficient delivery of content to the signs, including advertising and live broadcast video. The content can be delivered over mobile broadcast or scheduled to be automatically downloaded at off-peak hours when the network traffic is light. With mobile broadcast, the application supports integration of live video into the signs, as well as real-time data such as news crawls and up-to-the-minute weather and traffic.

Advertising is a core capability of Roundbox Digital Signage. Leveraging the capabilities of the Roundbox Services Platform to manage and deliver ad campaigns, this application provides a complete set of tools to monetize the signs and power the service provider’s business model.

Case Study: Mobile Digital Signage

The Roundbox Server for Mobile DTV enables a digital signage solution that leverages ATSC Mobile DTV for cost-effective and efficient delivery of signage content to existing signs and to new, mobile signs. The Digital Signage package is a software-based upgrade to the Roundbox Server to power broadcast distribution of digital signage data over a Mobile DTV transmission.

The Roundbox solution is currently pre-integrated with Harris InfoCaster and commercially deployed at a number of customers including, Broadcasters in USA, Mexico, Bermuda, and Canada.

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