Roundbox Widgets. More Content. More Revenue.

Mobile DTV Widgets are a powerful, new opportunity for stations to use broadcast technology to deliver more than TV. While core mobile DTV services deliver video to a new audience of mobile consumers, Mobile DTV Widgets leverage the Non-Real Time Content Services standard to deliver a new class of advertising-supported services. By leveraging station investments in and consumer familiarity with Web content, Mobile DTV Widgets can be quickly deployed and deliver consumers the on-demand, Web-like content services they love but using the reach and economics of broadcast content delivery.

Widgets enable broadcasters to deliver new, Web-like data services to their audiences alongside Mobile DTV video channels. Because they leverage ATSC-M/H's IP-based architecture, Widgets provide broadcasters a powerful, flexible system for distributing a variety of ad-supported file and data content over Mobile DTV. The result is a new, revenue-generating service for broadcasters, which integrates the best of the Web, mobile, and broadcast technologies.

Mobile DTV Widgets Deliver New Revenue for Station Web Investments

Because Mobile DTV Widgets are built from Web content, they provide a new, monetizable service leveraging their existing Web content operations. Borrell Associates, a media research, consulting and project firm specializing in local Internet advertising, projected in April 2009 that local TV station website revenue would increase 24% to $1.3 billion for the year, from $1.05 billion in 2008.¹ In 2008, revenues grew 36%. Mobile DTV Widgets take these existing content production and online sales operations and give them new carriage over a new medium – broadcast.